Streaming Video Advertising

As the home of Sportsnet+, Citytv and Tubi, 18M Canadians trust us to deliver the biggest streaming moments in live sports and entertainment every month.

Our premier streaming experience delivers positive impact for your video advertising and our non-skippable ad formats mean high completion rates for your ads.

Where will my video ad run?

Depending on the placement and targeting you choose, your :30 video ad will run across all devices. 90% of our audience streams their content on the big TV screen.

• Premium video, streaming and live sports content from Sportsnet and Sportsnet+

• Premium video and streaming content from Citytv, Citynews, Breakfast Television and more

• Popular movies and TV shows from Tubi, Canada’s largest ad-support streaming platform

  

Yes, you can choose where your ad will run and who it will reach.

Choose All Streaming Video (Peak Placement) to:

• Run your ad across our full network of streaming video content. Click on the “More about this placement” link to see the top content where your ad will run

• Use Location Targeting to target audiences in specific geographical locations

• Use Lifestyle/Interest Targeting to target audiences with specific interests or lifestyle types

Choose one of our Streaming Video Channels to:

• Run your ad across a selection of streaming video content. Click on the “More about this placement” link to see the top content where your ad will run

• Use Location Targeting to target audiences in specific geographical locations

RSM Ad Manager allows you to set a streaming video campaign budget between $350 - $20,000.

Your campaign will run on a CPM (cost per 1,000 impressions) model. Your CPM is based on your selections – ad length, placement and targeting – and will be displayed during your campaign set up.

RSM Ad Manager will calculate the amount of impressions – the number of times your ad will run – based on your CPM and budget.

For an effective ad campaign, we recommend a budget that delivers at least 25,000 ad impressions per week, where available.

On RSM Ad Manager you can run short-form video ads under 10 seconds or longer-form ads up to 30 seconds.

You can upload your video ad while setting up your campaign or any time after completing your order. At least one ad must be uploaded and approved in order for your campaign to run. You can add or pause ad creative while your campaign is running.

Please ensure your video meets our creative specifications:

• Video format is mp4

• Accepted ratio format is 16:9

• Max file size is 85MB

• Bit rate must be more than 0.7 MBps

• Audio average must be within -24 +/- 2 LUFS

• Audio peak must be maximum -1 dBTP

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While your campaign is live you are able to:

1. Adjust the end date of your campaign. If you are shortening the length of your campaign RSM Ad Manager will indicate if your remaining budget can not deliver in full

2. Adjust your location/audience targeting

3. Add or pause ad creative. You will need to have at least one approved ad creative for your campaign to run

4. Pause your campaign

On RSM Ad Manager you can create a Campaign or a Media Plan.

Campaigns are for more straight-forward advertising buys. For example, you want to advertise your business with a streaming video ad running across our Sports Video Channel.

Media Plans are for more advanced advertising buys. For example, you want to advertise your business with a streaming video ad running across our Sports Video Channel and a complimentary podcast advertising campaign running across our Sports Audio Channel.

When to create a Campaign

1. When you want to book a single type of ad: Podcast, Radio, Streaming Video or Display

2. When your campaign budget can run freely across any ad creative you’ve included

3. When your campaign budget can run freely across any location targeting you’ve included

 When to create a Media Plan

1. When you want to book a multiple types of ads: E.G.: Podcast and Radio

2. When you need to allocate specific budgets to specific ad creative

3. When you need to allocate specific budgets to specific location targeting