Streaming Video Advertising
As the home of Sportsnet+, Citytv and Tubi, 18M Canadians trust us to deliver the biggest streaming moments in live sports and entertainment every month.
Our premier streaming experience delivers positive impact for your video advertising and our non-skippable ad formats mean high completion rates for your ads.
Where will my video ad run?
Depending on the placement and targeting you choose, your :30 video ad will run across all devices. 90% of our audience streams their content on the big TV screen.
Premium video, streaming and live sports content from Sportsnet and Sportsnet+
Premium video and streaming content from Citytv, Citynews, Breakfast Television and more
Popular movies and TV shows from Tubi, Canada’s largest ad-support streaming platform
Yes, you can choose where your ad will run and who it will reach.
Choose our Complete Video Network to:
Run your ad across our full network of streaming video content. Click on the “More about this placement” link to see the top content where your ad will run
Use Location Targeting to target audiences in specific geographical locations
Use Lifestyle/Interest Targeting to target audiences with specific interests or lifestyle types
Choose one of our Video Channels to:
Run your ad across a selection of streaming video content. Click on the “More about this placement” link to see the top content where your ad will run
Use Location Targeting to target audiences in specific geographical locations
RSM Ad Manager allows you to set a streaming video campaign budget between $350 - $20,000.
Your campaign will run on a CPM (cost per 1,000 impressions) model. Your CPM is based on your selections – ad length, placement and targeting – and will be displayed during your campaign set up.
RSM Ad Manager will calculate the amount of impressions – the number of times your ad will run – based on your CPM and budget.
For an effective ad campaign, we recommend a budget that delivers at least 25,000 ad impressions per week, where available.
On RSM Ad Manager you can run short-form video ads under 10 seconds or longer-form ads up to 30 seconds.
You can upload your video ad while setting up your campaign or any time after completing your order. At least one ad must be uploaded and approved in order for your campaign to run. You can add or pause ad creative while your campaign is running.
Please ensure your video meets our creative specifications:
Video format is mp4
Accepted ratio format is 16:9
Max file size is 85MB
Bit rate must be more than 0.7 MBps
Audio average must be within -24 +/- 2 LUFS
Audio peak must be maximum -1 dBTP
On RSM Ad Manager you can create a Campaign or a Media Plan.
Campaigns are for more straight-forward advertising buys. For example, you want to advertise your business with a streaming video ad running across our Sports Video Channel.
Media Plans are for more advanced advertising buys. For example, you want to advertise your business with a streaming video ad running across our Sports Video Channel and a complimentary podcast advertising campaign running across our Sports Audio Channel.
When to create a Campaign
When you want to book a single type of ad: Podcast, Radio, Streaming Video or Display
When your campaign budget can run freely across any ad creative you’ve included
When your campaign budget can run freely across any location targeting you’ve included
When to create a Media Plan
When you want to book a multiple types of ads: E.G.: Podcast and Radio
When you need to allocate specific budgets to specific ad creative
When you need to allocate specific budgets to specific location targeting
