Radio Advertising

Rogers Sports & Media has 50+ local radio stations across the country! Every month, we reach 59% of Canadians with some of the most listened to sports, news and music programming in Canada.

Where will my radio ad run?

Your radio ad will run on the stations you select when building your radio campaign. For example, if you want to run a radio campaign in Calgary, you will select from our JACK 96.9, Sportsnet 960, NewsRadio 660 and STAR 95 stations.

You can run your ad on a single station, or run across multiple stations and multiple cities.

When building your radio schedule you can click on the “Station Profile” link to find out more about the listening audience who will hear your ad.

On RSM Ad Manager, you can choose to run a :15 or :30 radio ad.

When building your radio schedule you will see the cost per spot and any discounting available for the station you select. The cost per spot is the cost to air your ad a single time.

Click on the “Station Profile” link for our recommendation for how many spots to book per week. To ensure your campaign is effective, we require a minimum of 24 spots per week, per station.

Have your radio ad produced by us, for no extra cost

When building your radio schedule we will confirm if your budget qualifies to have your radio ad produced by us for no additional cost. After you complete your order we will ask you to complete a creative brief for our production team.

If your budget does not meet this minimum, we will provide details on how to have your ad produced for a moderate fee.

Upload a radio ad you already have

You can also use an existing 15-second or 30-second radio ad.

After completing your order, you can upload your radio ad for us to review and approve. Please ensure your ad meets our specifications:

Audio format: MP3 or WAV

Sampling rate: 44100 Hz

Bit depth: 16 bit audio

Bit rate: minimum 187.5 Kbps

On RSM Ad Manager you can create a Campaign or a Media Plan.

Campaigns are for more straight-forward advertising buys. For example, you want to run a radio ad on Vancouver’s NewsRadio 1130 and JACK 96.9.

Media Plans are for multi-channel buys. For example, you want to run a radio ad on Vancouver’s NewsRadio 1130 and JACK 96.9 and extend your reach with a podcast ad campaign targeting Vancouver, Surrey, Richmond, Delta and Coquitlam.

When to create a Campaign

1. When you want to book a single type of ad: Podcast, Radio, Streaming Video or Display

2. When your campaign budget can run freely across any ad creative you’ve included

3. When your campaign budget can run freely across any location targeting you’ve included

 When to create a Media Plan

1. When you want to book a multiple types of ads: E.G.: Podcast and Radio

2. When you need to allocate specific budgets to specific ad creative

3. When you need to allocate specific budgets to specific location targeting