Radio Advertising
Rogers Sports & Media has 50+ local radio stations across the country! Every month, we reach 59% of Canadians with some of the most listened to sports, news and music programming in Canada.
Where will my radio ad run?
Your radio ad will run on the stations you select when building your radio campaign. You can run your ad on a single station, or run across multiple stations and multiple cities.
When building your radio schedule, click on “Learn more about this station” to see listener demographics, audience size and recommended schedules.
When will my radio ad run?
For the greatest efficiency, your ads will run in equal rotation from Monday to Sunday from 5AM to midnight.
You can choose to run a :30 or :15 radio ad.
30-second ad: this is our recommended length for building awareness for a business or product
15-second ad: use this length only if you are promoting a very concise offer or event
When building your radio schedule you will see the cost per spot and any discounting available for the station you select. The cost per spot is the cost to air your ad a single time.
Click on “Learn more about this station” for our recommendation for how many spots to book per week. To ensure your campaign is effective, we require a minimum of 24 spots per week, per station.
When building your radio schedule, click on “Learn more about this station” for our recommendation for how many spots to book per week.
For the greatest efficiency, your ads will run in equal rotation from Monday to Sunday from 5AM to midnight.
TIPS:
to drive awareness: we recommend advertising for 4 weeks or more
to promote an event or offer: we recommend advertising for a minimum of 2 weeks
to ensure your campaign is effective, we require a minimum of 24 spots per week, per station
Have your radio ad produced by us, for no extra cost
When building your radio schedule we will confirm if your budget qualifies to have your radio ad produced by us for no additional cost. After you complete your order we will ask you to complete a creative brief for our production team.
If your budget does not meet this minimum, we will provide details on how to have your ad produced for a moderate fee.
Upload a radio ad you already have
You can also upload a :15 or :30 ad you already have. Your ad will be approved within 2 business days. If rejected, we will specify what changes are required.
Radio ad specifications:
Audio format: MP3 or WAV
Sampling rate: 44100 Hz
Bit depth: 16 bit audio
Bit rate: minimum 187.5 Kbps
