Podcast Advertising
With over 8M Canadians listening every month, drive impact when you advertise in chart-topping podcasts and the most popular streaming radio stations.
Our premium content ensures a brand-safe environment for your advertising and listen-through rates of 95%.
Depending on the placement and targeting you choose, your :30 digital audio ad will run within:
Award-winning Canadian news, lifestyle and sports podcasts such as The Big Story, Teach Me How to Adult, Bite Back with Abbey Sharp, 32 Thoughts and The Raptors Show
Top global podcasts from Wondery, including Armchair Expert with Dax Shepard, Scam fluencers, New Heights and How I Built This
Streaming news, entertainment and music content from our 50+ market-leading radio stations
Yes, you can choose where your ad will run and who it will reach.
Choose our Complete Audio Network to:
Run your ad across our full network of premium podcast and streaming radio content. Click on the “More about this placement” link to see the top podcasts your ad will run in
Use Location Targeting to target listeners in specific geographical locations
Use Lifestyle/Interest Targeting to target listeners with specific interests or lifestyle types
Choose one of our Audio Channels to:
Run your ad across a selection of podcast and streaming radio content. Click on the “More about this placement” link to see the top podcasts in each Channel
Use Location Targeting to target listeners in specific geographical locations
RSM Ad Manager allows you to set a podcast advertising budget between $500 - $20,000.
Your campaign will run on a CPM (cost per 1,000 impressions) model. Your CPM is based on your selections (placement and targeting) and will be displayed as you are setting up your campaign.
RSM Ad Manager will calculate the amount of impressions -- the number of times your ad will run -- based on your CPM and budget.
For an effective ad campaign, we recommend a budget that delivers at least 25,000 ad impressions per week, where available.
Campaigns of $2,000 or more (before taxes) qualify to have a 30-second audio ad produced by Rogers Sports & Media at no extra cost.
On RSM Ad Manager you can create a Campaign or a Media Plan.
Campaigns are for more straight-forward advertising buys. For example, you want to advertise your business with a podcast ad targeting Calgary, Canmore and Banff.
Media Plans are for more advanced advertising buys. For example, you want to advertise your business with a radio ad on Calgary’s NewsRadio 660 and STAR 95.9 and extend your reach with a podcast ad targeting Calgary, Canmore and Banff.
When to create a Campaign
When you want to book a single type of ad: Podcast, Radio, Streaming Video or Display
When your campaign budget can run freely across any ad creative you’ve included
When your campaign budget can run freely across any location targeting you’ve included
When to create a Media Plan
When you want to book a multiple types of ads: E.G.: Podcast and Radio
When you need to allocate specific budgets to specific ad creative
When you need to allocate specific budgets to specific location targeting
