Podcast Advertising
With 8M monthly unique podcast listeners and over 400 chart-topping podcasts, Rogers Sports & Media is home to one of Canada’s largest, and most exclusive ad-supported audio networks.
Our premium content ensures a brand-safe environment for your advertising and listen-through rates of 95%.
Depending on the placement and targeting you choose, your :30 digital audio ad will run within:
Award-winning Canadian news, lifestyle and sports podcasts such as The Big Story, Teach Me How to Adult, Bite Back with Abbey Sharp, 32 Thoughts and The Raptors Show
Top global podcasts from Wondery, Audioboom and NBC, including Armchair Expert with Dax Shepard, Dateline, Scam fluencers, New Heights and How I Built This
Yes, you can choose where your ad will run and who it will reach.
Choose All Podcasts (Peak Placement) to:
Run your ad across our full network of premium podcast content. Click on the “More about where your ad will run” link to see the top podcasts your ad will run in
Use location targeting to ensure you're reaching viewers that align with your business
Use demographic and lifestyle targeting selectively - only if it is necessary for your product or service
Choose one of our Podcast Channels to:
Run your ad across a selection of podcast content. Click on the “More about where your ad will run” link to see the top podcasts in each Channel
Use location targeting to ensure you're reaching viewers that align with your business
Ad Manager allows you to set a podcast advertising budget starting at $500.
Align your budget with your target audience size. To drive awareness, you'll want to reach as many people in your target audience as possible.
Campaigns of $1,000 or more (before taxes) qualify to have a 30-second audio ad produced by Rogers Sports & Media at no extra cost.
TIPS:
To drive brand awareness: advertise for a minimum of 4 to 6 weeks
To promote an event or offer: advertise for a minimum of 2 to 4 weeks
Aim for a minimum of 30,000 ad impressions per week, where possible
Ad Manager will calculate the amount of impressions -- the number of times your ad will run -- based on your CPM and budget.
Check Impressions
Click the Check Impressions button to confirm:
Available Impressions: ad impressions available based on your targeting criteria
Estimated Impressions: the estimated amount of ad impressions you will secure based on your budget
Have your digital audio ad produced by us, for no extra cost
Podcast campaigns of $1,000 or more (before tax) qualify to have a :30 digital audio ad produced by us for no additional cost. After you complete your order we will ask you to complete a creative brief for our production team.
If your budget does not meet this minimum, we will provide details on how to have your ad produced for a moderate fee.
Upload a digital audio ad you already have
You can also upload one or more :30 audio ad to your campaign. Your ad(s) will be approved within 2 business days. If rejected, we will specify what changes are required.
Please make sure your ad meets our creative specifications:
Audio Format: MP3
Audio Length: 30-35 seconds
Sampling Rate: 44100 Hz
Bit Rate: Minimum 192 Kbps
File Size: less than or equal to 10 MB
