Podcast Advertising

With 8M monthly unique podcast listeners and over 400 chart-topping podcasts, Rogers Sports & Media is home to one of Canada’s largest, and most exclusive ad-supported audio networks.

Our premium content ensures a brand-safe environment for your advertising and listen-through rates of 95%.

Depending on the placement and targeting you choose, your :30 digital audio ad will run within:

• Award-winning Canadian news, lifestyle and sports podcasts such as The Big Story, Teach Me How to Adult, Bite Back with Abbey Sharp, 32 Thoughts and The Raptors Show

• Top global podcasts from Wondery, Audioboom and NBC, including  Armchair Expert with Dax Shepard, Dateline, Scam fluencers, New Heights and How I Built This

Yes, you can choose where your ad will run and who it will reach.

Choose All Podcasts (Peak Placement) to:

• Run your ad across our full network of premium podcast content. Click on the “More about where your ad will run” link to see the top podcasts your ad will run in

• Use Location Targeting to target listeners in specific geographical locations

• Use Lifestyle/Interest Targeting to target listeners with specific interests or lifestyle types

Choose one of our Podcast Channels to:

• Run your ad across a selection of podcast content. Click on the “More about where your ad will run” link to see the top podcasts in each Channel

• Use Location Targeting to target listeners in specific geographical locations

RSM Ad Manager allows you to set a podcast advertising budget between $500 - $20,000.

Your campaign will run on a CPM (cost per 1,000 impressions) model. Your CPM is based on your selections (placement and targeting) and will be displayed as you are setting up your campaign.

RSM Ad Manager will calculate the amount of impressions -- the number of times your ad will run -- based on your CPM and budget.

For an effective ad campaign, we recommend a budget that delivers at least 25,000 ad impressions per week, where available.

Campaigns of $2,000 or more (before taxes) qualify to have a 30-second audio ad produced by Rogers Sports & Media at no extra cost.

On RSM Ad Manager you can book a 30-second digital audio ad

Have your digital audio ad produced by us, for no extra cost

Podcast campaigns of $1,000 or more (before tax) qualify to have a digital audio ad produced by us for no additional cost. After you complete your order we will ask you to complete a creative brief for our production team.

If your budget does not meet this minimum, we will provide details on how to have your ad produced for a moderate fee.

Upload a digital audio ad you already have

You can also use an existing 30-second digital audio ad. After completing your order, you can upload your digital audio ad for us to review and approve.

Please make sure your ad meets our creative specifications:

• Audio Format: MP3

• Audio Length: 30-35 seconds

• Sampling Rate: 44100 Hz

• Bit Rate: Minimum 192 Kbps

• File Size: less than or equal to 10 MB

On RSM Ad Manager you can create a Campaign or a Media Plan.

Campaigns are for more straight-forward advertising buys. For example, you want to advertise your business with a podcast ad targeting Calgary, Canmore and Banff.

Media Plans are for more advanced advertising buys. For example, you want to advertise your business with a radio ad on Calgary’s NewsRadio 660 and STAR 95.9 and extend your reach with a podcast ad targeting Calgary, Canmore and Banff.

When to create a Campaign

1. When you want to book a single type of ad: Podcast, Radio, Streaming Video or Display

2. When your campaign budget can run freely across any ad creative you’ve included

3. When your campaign budget can run freely across any location targeting you’ve included

 When to create a Media Plan

1. When you want to book a multiple types of ads: E.G.: Podcast and Radio

2. When you need to allocate specific budgets to specific ad creative

3. When you need to allocate specific budgets to specific location targeting
   

   

When your campaign is live you are able to:

1. Adjust the end date of your campaign. If you are shortening the length of your campaign RSM Ad Manager will indicate if your remaining budget can not deliver in full

2. Adjust your location/audience targeting

3. Pause your campaign