Digital Billboard Advertising
The Rogers Sports & Media digital billboard network includes a series of premium, large format digital billboards along major highways and roadways in the Greater Toronto Area, Montreal, and Vancouver.
Our vibrant, crystal-clear high-resolution screens deliver unparalleled impact for advertisers.
Greater Toronto Area (GTA)
55 strategically placed large-format billboards
Super Boards (14 ft x 48 ft) located along Hwy 401, Hwy 407 and Hwy 427
Bridge Boards (8 ft x 28 ft) located on underpasses along major roadways in Mississauga and Vaughan
Mini Boards (10 ft x 20 ft) located on major roadways in Scarborough
Montreal
3 prime Super Board (14ft x 48 ft) billboards along Aut 15 and near Champlain Bridge
Vancouver
4 prime Super Board (14ft x 48 ft) billboards along Lougheed Hwy and the Mary Hill Bypass
Digital billboard advertising is sold on a CPM (Cost Per Thousand ad impressions). In Ad Manager you will see the CPM, based on the type of billboard you choose.
An ad impression is counted each time your ad is "served" or loaded onto the billboard.
You have the flexibility to set your desired budget and schedule.
Our recommendations:
Campaign Length: aim for a minimum of 2 weeks. To build effective brand awareness, aim for closer to 6 weeks.
Weekly Budget: aim for a minimum of $1,000 per billboard, per week.
Ad Impressions: aim for a minimum of 200,000 ad impressions per billboard, per week.
An ad impression is counted each time your ad is "served" or loaded onto the billboard. Your ad will appear on the billboard for 8-seconds at a time and will run in equal rotation throughout your campaign schedule.
Check Impressions
Click the Check Impressions button to see:
the available ad impressions based on your selected billboard(s)
the estimated ad impressions you will secure for your ad, based on your budget
In Ad Manager, you have the flexibility to set your desired schedule and budget.
Digital billboards deliver big impact with high visibility and mass reach. But remember that brand awareness takes time to build.
Our recommendations:
Campaign Length: aim for a minimum of 2 weeks. To build effective brand awareness, aim for closer to 6 weeks.
Weekly Budget: aim for a minimum of $1,000 per billboard, per week.
Ad Impressions: aim for a minimum of 200,000 ad impressions per billboard, per week.
An ad impression is counted each time your ad is "served" or loaded onto the billboard.
Your ad will appear on the billboard for 8-seconds at a time and will run in equal rotation throughout your campaign schedule.
Check Impressions
Click the Check Impressions button to see:
the available ad impressions based on your selected billboard(s)
the estimated ad impressions you will secure for your ad, based on your budget
You can run up to 3 different ad creatives per billboard size.
Upload an ad you already have
You can upload a GIF, JPG, JPEG, or PNG with the following specifications:
Super Board (14 ft x 48 ft): ad creative size is 1056 x 288 pixels
Bridge Board (8 ft x 28 ft): ad creative size is 644 x 196 pixels
Mini Board (10 ft x 20 ft): ad creative size is 432 x 216 pixels
Note that our ad creative sizes are in pixels, while the actual billboard dimension is expressed in ft (feet).
Produce your ad using our templates
Use our templates to create a billboard ad using your logo, images, and message, for no extra cost.
All ad creative added to your campaign will be reviewed and approved within 2 businesses days. If rejected, we will specify what changes are required.
Here are a few simple tips that will help ensure your message gets across with clarity on digital billboards.
BE SIMPLE: Concept is key! Your audience will spend only a couple seconds with your ad so don’t complicate things. Make those seconds count!
BE BOLD: High contrast, eye-catching photos with large and clear text work best.
BE ORIGINAL: Nobody remembers a boring ad. Stick to 1 idea and make sure it‘s a good one!
Do!
Do use large, bold, high contrast and sans-serif fonts
Do use large photos and imagery
Do use less than 7 words
Do convey a single concept
Don’t do!
Don’t use subtle or small text, layer transparencies or textures
Don’t use too much whitespace. White on digital billboards is very bright and can flood the design
Don’t forget to proof. Check your designs by exporting them to the actual size and stand back. Pretend they’re a football field away and evaluate
Digital Billboard Ad Specs
Accepted formats: GIF, JPG, JPEG, or PNG
Dimensions:
Super Board (14 ft x 48 ft): ad creative size is 1056 x 288 pixels
Bridge Board (8 ft x 28 ft): ad creative size is 644 x 196 pixels
Mini Board (10 ft x 20 ft): ad creative size is 432 x 216 pixels
Note that our creative sizes are in pixels, while the actual billboard dimension is expressed in ft (feet).