Getting Started

Rogers Sports & Media (RSM) Ad Manager is a self-serve ad buying tool that allows businesses, brands and agencies of all sizes to advertise across Rogers Sports & Media content. Connect with millions of Canadians who trust Rogers Sports & Media to deliver the best streaming, audio and digital content in the game.

Book your advertising, produce your ad creative and monitor your campaign performance all in one platform.

Drive positive impact for your business: Drive impact for your brand when it appears within the most trusted audio, streaming and digital content in Canada.

Reach the audience that matters most: Target the locations, demographics and content that best aligns with your business.

Getting started is easy & support is available: Start with entry-level budgets, produce your ad for free and trust that support is only a click away.

Radio advertising: advertise on any of our 50+ radio stations across Canada, including CHFI 98.1, KiSS Radio, NewsRadio, Sonic Radio and JACK Radio.

Podcast advertising: advertise on chart-topping Canadian and global podcasts in Canada’s largest podcast network. Our network includes popular Canadian podcasts like The Big Story, Bite Back with Abbey Sharp, Roz & Mocha, 32 Thoughts and The Raptors Show and top global podcasts from Wondery, Audioboom and NBC, like Armchair Expert with Dax Shepard, Dateline and Scam Fluencers.

Streaming Video advertising: advertise on some of the most premium sports and entertainment streaming video content in Canada. Includes Sportsnet+, Citytv, Citytv+ and Tubi, with 90% of our audience streaming on TV screens.

Display advertising: advertise across our network of sports, news and entertainment website and apps.

On RSM Ad Manager you can create a Campaign or a Media Plan.

Campaigns are for single-line campaigns. For example, you want to advertise your business with a podcast ad targeting Calgary, Canmore and Banff.

Media Plans allow you to include multiple lines - or campaigns - in a single plan. For example, you want to advertise your business with a radio ad on Calgary’s NewsRadio 660 and STAR 95.9 and extend your reach with a podcast ad targeting Calgary, Canmore and Banff.

When to create a Campaign

1. When you want to book a single type of ad: Podcast, Radio, Streaming Video or Display

2. When your campaign budget can run freely across any ad creative you’ve included

3. When your campaign budget can run freely across any location targeting you’ve included

 When to create a Media Plan

1. When you want to book a multiple types of ads: E.G.: Podcast and Radio

2. When you need to allocate specific budgets to specific ad creative

3. When you need to allocate specific budgets to specific location targeting

   

Sign up for an account and select “Direct Advertiser”.

Once you complete the registration form you will be emailed a link to set you up your password. Once your password is created you’re ready to start creating an advertising campaign for your business.

If you are an Agency who wants to book campaigns for multiple clients under one account, sign up for an account and select “Agency”.

Once you complete the registration form you will be emailed a link to set you up your password. Once your password is created you’re ready to create your clients.

When setting up a campaign, you will be prompted to select the client which the campaign is for.

RSM Ad Manager provides ad solutions for any budget.

Podcast, Streaming Video and Display advertising runs on a CPM (cost per 1,000 impressions) model. Your CPM is based on your selections (e.g. placement and targeting) and will be displayed as you are setting up your campaign.

RSM Ad Manager will calculate the amount of impressions -- the number of times your ad will run -- based on your CPM and budget.

For an effective ad campaign, we recommend a budget that delivers at least 25,000 ad impressions per week, where available.

Radio advertising is based on a Cost Per Spot model. When building your radio schedule you will see the cost per spot for the station you select. This is the cost to air your ad a single time.

To ensure your campaign is effective, we require a minimum of 24 spots per week, per station.

Self-serve ad buying does not mean you’re on your own!

Reach out to us at adsupport@rogerssportsandmedia.com if you have any questions about using RSM Ad Manager or setting up an effective advertising campaign.